１９９８年，在中国电视听界，有奖收视活动给广大电视观众留下深刻影响．不少专家、学者以及媒体，对此予以充分肯定和积极评价。目前，全国各地的有奖收视活动，仍在“风风火火”．有奖收视孰是孰非？已有不同的评说。一、日趋升温的有奖收视活动近几年来，随着电视事业的发 In 1998, in the Chinese television audience, prizes in the ratings have a profound impact on the broad masses of television viewers. Many experts, scholars and the media fully affirmed and positively evaluated this. At present, prizes throughout the country’s ratings activities, is still “in full flight.” What is the right to watch TV? Different comments have been made. First, the increasingly heated prize viewing activities In recent years, with the television business