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1教育信息服务随着政府对于教育产业的投入增加以及广大家长对于子女教育问题的迫切关注,中国教育行业发展迅速,2012年中国民办教育市场规模达到426亿元。门户网站教育频道的覆盖人数相对较多,垂直教育资讯类网站的用户也占据了较大比例。财会类和语言类培训机构受到重视。19~30岁的用户对于教育信息服务的需求最强烈,达到50.3%,且55.6%的网络教育用户学历为大学本科及以上,具有更大的教育积极性。
1 Education Information Service With the government’s increasing investment in the education industry and the parents’ urgent concern about their children’s education, the education industry in China is developing rapidly. In 2012, the size of the private education market in China reached 42.6 billion yuan. The coverage of portal education channels is relatively large, and users of vertical education information websites also occupy a larger proportion. Accounting and language training institutions have received great attention. Users 19 to 30 years old have the strongest demand for education information services, reaching 50.3%, and 55.6% of online education users have college education and above, with greater enthusiasm in education.