论文部分内容阅读
在信息高度发达的大数据时代,公安队伍的形象建设无论在策略规划上还是具体管理上都或多或少地存在水土不服之处。打造有特色的地方公安品牌已渐渐成为各地警察公共关系工作中的重要策略和趋势,现代企业管理中运用的品牌策略可以为公安形象管理提供有益的思路。
In the era of big data with highly developed information, the image construction of public security forces teams are more or less acclimatized both in strategic planning and in specific management. Creating distinctive local public security brands has gradually become an important strategy and trend in the public relations work of police around the world. The brand strategy used in modern business management can provide useful ideas for public security image management.