商业竞争越来越激烈,研究大型成熟企业失败的原因是一个意义十分重大的课题。本文使用扎根理论的研究方法,以柯达公司为例,探寻这个百年企业为何会在竞争中败阵,通过对资料的归纳编码及总结,找出了部分原因。本文虽然研究的是国外企业,但对中国的大型企业也有一定的启发和警示意义。 The commercial competition is getting more and more intense. The reason for the failure of large-scale mature enterprises is a very important topic. This paper uses the research method of grounded theory, and takes Kodak Company as an example to find out why this century-old enterprise will be defeated in the competition. Some reasons have been found through inductive coding and summarization of the data. Although this article is a study of foreign enterprises, it also has some enlightenment and warning significance for large enterprises in China.