一直在思考,如何去执行出好的作品,而且是皆大欢喜,客户喜欢,创意满意,导演也过瘾了。回想起在奥美的这7年多,每一支影片的背后,都多多少少蕴涵着喜悦和艰辛。寻找合适的导演往往是成功的一大半导演常被分为大导演和小导演,仅以大小来分,其实就会有问题。因为导演大了,结果未必是好。曾经和一位资深创意人员,一边欣赏着导演作品集,一边议论出导演的不同类型,可细分为“哲学家”、“诗人”、“小说家”等等。“哲学家”是以具有寓意的影像,沟通更深 Has been thinking about how to implement a good work, and are happy, customers like, creative satisfaction, the director is also enjoyable. Looking back at the more than seven years of Ogilvy’s life, behind every film, it contains more or less joy and hardships. Finding the right director is often a success Most of the directors are often divided into big directors and small directors, only by size, in fact, there will be problems. Because the director is big, the result may not be good. Once and a senior creative staff, while enjoying the director’s portfolio, while discussing the different types of directors, can be divided into “philosopher ”, “poet ”, “novelist ” and so on. “Philosopher ” is the image of the moral, deeper communication