报媒和新媒体是两个不同的概念。前者是传统意义上的报纸媒体,其历史悠久。后者则是最近几十年出现的一种全新的媒体形式。随着科学技术以及数字技术的发展,具有信息量大、互动性强、迅速便捷特征的新媒体,势必要蚕食传统报媒的阵地。因此,报媒只有创新才能应对挑战,走出困境。 Media and new media are two different concepts. The former is the newspaper media in the traditional sense and has a long history. The latter is a completely new form of media that has emerged in recent decades. With the development of science and technology as well as digital technology, new media featuring large amounts of information, strong interaction and quick and easy features will inevitably erode the traditional media outlets. Therefore, the media can only meet the challenges of innovation, out of the woods.