江泽民同志“三个代表”的重要思想，集中体现了党的根本性质和宗旨，体现了在建设有中国特色社会主义伟大事业的进程中的政治、经济、文化全面发展的要求。从事新闻传播的新闻媒介，事实上也是从事文化传播，它应深刻理解“代表中国先进文化的前进方向”的内涵，为把党的十五? Comrade Jiang Zemin’s important thinking of the ’Three Represents’ fully embodies the fundamental nature and purpose of the party and embodies the requirements of an all-round political, economic and cultural development in the course of building the great cause of socialism with Chinese characteristics. The news media engaged in news dissemination, in fact, also engage in cultural dissemination. It should profoundly understand the meaning of “representing the advancing direction of China’s advanced culture”