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因为碎片化和精准化的营销优势,新媒体在世界杯的营销战中取得了前所未有的胜利。2010年7月20日,艾瑞发布了2010年第二季度中国在线视频市场报告,在线视频行业市场规模环比增长达到65.3%,达到9.8亿元。艾瑞认为,这两部分增长主要得益于CNTV在第二季度世界杯直播及转播权的分销,以及由此带来的广告收入增长,同时第二季度热播影视剧比较多,吸引
The new media has achieved an unprecedented victory in the marketing war of the World Cup because of fragmented and precise marketing advantages. July 20, 2010, iResearch released the second quarter of 2010, China’s online video market report, the online video industry, the market chain grew 65.3%, reaching 980 million yuan. Ereli believes that the growth of these two parts is mainly due to the distribution of CNTV’s direct broadcast rights and broadcast rights in the second quarter of the World Cup and the resulting increase in advertising revenue while more popular films and TV shows were attracted in the second quarter to attract