摘下代工厂的标签之后,嘉宜美们要做的,是打造好自主品牌。这也是“后血汗工厂”时代中国制造的头号难题。如果不是和宜家扯上关系,曹跃伟的名字也许只会为业内少部分人所知,但现在,他已成为媒体追逐的对象之一。这一切源于9月16日,曹跃伟和另外8个股东联合成立的嘉宜美(连锁)居家超市第一家店开门迎宾。门店选在了黑龙江省牡丹江市,靠近木材产地。 After deducting the label of the foundry, what Kayi should do is to build its own brand. This is also the number one problem in Chinese manufacturing in the post-sweatshop era. If not related to IKEA, Cao Yuewei’s name may only be known to a small number of people in the industry, but now, he has become one of the objects of the media chase. All this stems from the opening of the first store in Jiayi Mei (linkage) Home Supermarket jointly established by Cao Yuewei and 8 other shareholders on September 16. The store was selected in Mudanjiang City, Heilongjiang Province, close to the wood production area.