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因为回报直观、支持简便,在众筹行业中,商品众筹平台的数量最多,用户也最活跃。根据零壹研究院的统计,截止到2014年年底,我国各种类型的众筹平台达到128家,其中商品众筹平台有78家,占比接近61%,如果算上另外14家混合型平台(既有商品众筹又有股权众筹),占比接近72%。商品众筹行业2014年的交易额估算在4亿元左右,数额虽然不高,但是2013年的4倍以上,增长率超过300%;支持者的人数更是超过70万人,乐观估计可能接近100万人。
Because of its intuitive returns and ease of support, the crowdfunding industry has the largest number of platform for crowdfunding and the most active users. According to the statistics of Zero One Research Institute, as of the end of 2014, there were 128 various types of crowdfunding platforms in China, of which 78 were commodity crowdfunding platforms, accounting for nearly 61%. If we consider 14 other hybrid platforms (Both commodity crowdfunding and equity crowdfunding), accounting for nearly 72%. The turnover of the commodity crowdfunding industry in 2014 was estimated at around 400 million yuan, although the figure was not high but it was more than four times that of 2013. The growth rate was over 300%. The number of supporters was even more than 700,000. The optimistic estimate may approach One million people.