一提起做品牌,许多中小企业老板首先想到的是投广告、请明星代言。好像是做品牌是大企业的事情,跟我有什么关系?这就是品牌建设的误区。很多老板认为:做品牌就要花钱,企业还没有发展哪里有钱进行品牌建设和策划?做品牌就是请明星代言,要投入大量资金和广告。等到企业发展了,我们再进行品牌建设。创业初期就是要滚动发展,慢慢积 A mention of the brand, many small and medium-sized business owners first think of advertising, please celebrity endorsements. It seems that the brand is a big business thing, what is the relationship with me? This is the misunderstanding of brand building. Many employers think: make the brand will spend money, enterprises have not developed where the money for brand building and planning? To do the brand is to celebrity endorsement, to invest a lot of money and advertising. Wait until the development of enterprises, we conduct brand building. Start early is to roll development, slowly plot