本文着重分析了现实生活中市场营销活动中存在的种种误区 ,并从理论与实证的角度 ,从市场需求能否指导企业的发展、“顾客至上”是否值得提倡、消费者利益是否真的得到重视了等多个方面对市场营销观念提出了质疑 This article focuses on analyzing all kinds of misunderstandings existing in the marketing activities in real life, and from the theoretical and empirical point of view, whether the market demand can guide the development of enterprises, whether “customer first” is worth promoting, and whether the consumers’ interests are really valued And many other aspects of the marketing concept has been questioned