国内汽车市场需求量不断扩大,国内外众厂商逐鹿中原的销售大战也是狼烟四起,烽火不断。但是,就我国目前汽车的报纸广告发展情况而言,还存在着许多问题。从策略而言,对于汽车这一新兴的高档消费品,无论是厂商、广告策划者还是消费者,都没有一个较为完善、理性的生产、营销、消费理念,这就必然会影响到汽车广告对于独特销售主张的定位。 The domestic auto market demand continues to expand, all domestic and foreign manufacturers competing in the Central Plains sales wars are everywhere, flames continued. However, there are still many problems concerning the development of newspaper advertisements in our country’s automobiles. From a strategy point of view, for the emerging automotive high-end consumer goods, whether manufacturers, advertisers or consumers, there is no more perfect, rational production, marketing, consumer philosophy, which will inevitably affect the automotive advertising unique Sales proposition positioning.