论文部分内容阅读
五个观点对媒体代理与媒体专营要有正确的理解通常不是特别了解广告经营的人,都会忽视代理行为的技术含量,会将这种广告经营的表现形式理解为是单纯靠关系来获取项目经营权,然后再赚取差价的商业行为。其实,这完全是一种浅表式的偏差理解。
Five views on the media agency and the media franchise have a correct understanding is usually not a particular understanding of advertising management, will ignore the technical content of agency behavior, will be the performance of this advertising business is understood by purely by relationship to obtain project management Right, and then make the difference business practices. In fact, this is entirely a superficial deviation understanding.