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大学城商业布局是关系到大学城整体建设及周边区域发展的一个重要方面。笔者通过实地考察杭州下沙高教园区的商业业态现状,总结得出随着高教区的发展,其商业布局呈现出“3个中心式商业布局+N个大院式商业布局”的总体特征,并在揭示其存在的问题的基础上,结合原因分析构建了“V+N+M”的商业布局模式,为大学城商业发展提供相关建议。
The commercial layout of the university town is an important aspect that affects the overall construction of the university town and the development of the surrounding area. Through the field investigation of the business status quo of the Hangzhou Xiasha Higher Education Park, the author concludes that with the development of the higher education district, the commercial layout shows the overall characteristics of “three centric business layouts + N large-scale business layouts” On the basis of revealing the existing problems and combining with the reasons analysis, this paper builds a commercial layout model of “V + N + M ” and provides relevant suggestions for the development of university city business.