广告学中的“定位”概念是美国学者 D·欧吉沛首先提出来的。J在英语中,表达这个概念的词是“Po-sitioning”,根据《美国传统大词典》的注释,其意是“放在一个适当的位置上”。“定位”概念提出以后,很快引起世界上许多国家首先是西方各国广告学者的关注,纷纷将它运用到实际的 The concept of “positioning” in advertising was first proposed by the American scholar D. Ogipei. J. In English, the word that expresses this concept is “Po-sitioning.” According to the notes in the “American Heritage Dictionary,” its meaning is “in a proper position.” After the concept of “positioning” was put forward, it quickly attracted the attention of many countries in the world, first of all, to the advertising scholars of Western countries, and applied it to the actual