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作为北京DM杂志市场上唯一能盈利的DM,《生活速递》的盈利之道在于:以房产为标准区分人群、建立自己的数据库,做好内容编辑、发行认证、效果监测、数据升级等经营四环节,逐步向网络化和专业化发展。 DM的英文是Direct mail,即直接邮寄广告或直投广告,简称DM广告,指通过邮件递送服务将特定的信息直接给目标对象(潜在顾客、个人或企业)的广告。有资料表明,DM在欧美国家发展十分迅猛,DM广告形式已占欧美广告市场的
As the only profitable DM in the market of Beijing DM magazine, the profit way of “Life Express” lies in distinguishing the crowd with the standard of real estate, setting up one’s own database, doing business of content editing, issue certification, effect monitoring and data upgrade Links, and gradually to the network and professional development. The English of DM is Direct mail, that is, direct mail advertisement or direct advertisement, or DM advertisement for short, which refers to the advertisement that the specific information is directly delivered to the target audience (potential customers, individuals or enterprises) through the mail delivery service. Data shows that DM is developing rapidly in Europe and the United States, DM advertising has accounted for the European and American advertising market