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系统阐述建设项目投资决策前有关市场需求及其管理问题的表现形式、主要内容、基本作用和意义,提出解决项目建设前期基础性需求管理问题的相关思路,并介绍在一定条件下对有市场需求的项目确定维持其正常运营所需建设规模的方法,即通过调查获得的市场需求量来预测项目投资规模,为投资人实现项目建设目标、管理好目标市场,满足相关需求,提供参考依据。
This paper systematically expounds the manifestations, main contents, basic functions and significance of the market demand and its management problems before the investment decision of construction projects, puts forward the relevant ideas for solving the basic demand management problems in the early stage of project construction and introduces the market demand under certain conditions Of the project to determine the normal operation of the scale required to maintain its construction scale, that is, through the investigation of the market demand to predict the size of the project investment for investors to achieve the goals of the project to manage the target market to meet the relevant needs, provide a reference.