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中国图书“走出去”的战略是加大文化产品的国际传播与交流,树立良好国际形象的需要,也是中国走向国际社会,获得与经济快速发展相称的国际地位的需要。
The strategy of Chinese books to “go global” is to increase the international dissemination and exchange of cultural products and establish a good international image. It is also the need of China to move toward the international community and gain an international status commensurate with the rapid economic development.