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只有淡季的思想,没有淡季的市场,2013年暑期果然多销量增长50%在食品业,季节性最强的产品莫过于饮料和糖果,这两类被称为“季节性互补”产品,夏季正是糖果销售淡季,大部分糖果品牌在此时大幅压缩费用,但这个夏天,市场记住了果然多,因为它在所谓的“糖果销售淡季”成为了《中国新声代》的加油伙伴,增长了50%的销量,除糖果品牌少有的电视节目软性植入外,它同时还仅在金鹰卡通卫视一家媒体进行了硬广投放。
Only the off-season thinking, there is no off-season market, and indeed the summer of 2013 sales growth of more than 50% in the food industry, the most seasonal products than drinks and candy, these two types is called “seasonal complementary” products, Summer is the off-season of candy sales, and most candy brands have drastically reduced their costs at this time, but the market remembers this summer as it became the “New Voice of China” in the so-called “off-season candy sales.” Gasoline partners, an increase of 50% of sales, in addition to the candy brand rare soft-shelled TV shows, it also only Golden Eagle Cartoon TV a hard wide-cast.