《中外广告名作欣赏》(以下简称广告欣赏)是我校广告专业开设的一门专业考查课程。针对目前课程的现状进行教学思路调整和教学内容设计,对课程内容进行循序渐进的归纳,加入实践部分,以提高学生的实际能力,更好地达到教学目的。 “Appreciation of Chinese and foreign advertising masterpieces” (hereinafter referred to as “advertisement appreciation”) is a professional examination course opened by our school’s advertising specialty. Based on the current status of the current curriculum, the teaching ideas are adjusted and the content of the teaching is designed. The content of the course is progressively summarized, and the practice part is added to improve the students’ actual ability to better achieve the purpose of teaching.