“牌记”又称“书牌子”,是我国古籍印刷中记录刻书者姓名、堂号、刊刻年代的一种标志,一般刻在目录、凡例之后,也有的刻在书之卷末或者刻在书后边,是版权的标志。在欧洲的古籍中,也有类似中国牌记记录出版年代、印刷者姓名、印刷地点、图案设计者等诸项内容的标志,西方人称之为“colophon”（书末题署）。 “Brand”, also known as “book brand”, is a symbol of the name, hall number and period of engraving engraved in the ancient books printed in our country. It is usually engraved in the catalogs and after the examples, and some are inscribed on the end of the book or carved Behind the book, is a sign of copyright. Among the ancient books in Europe, there are also signs similar to the Chinese card records of the year of publication, the name of the printer, the place of printing, the designer of the design, and the like, which Westerners call “colophon”.