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邮轮旅游是海洋经济的一个重要组成部分,国际邮轮旅游飞速发展,且重心开始转向亚太地区。中国逐渐成为世界邮轮市场关注的核心。面临着“一带一路”重要发展战略机遇,以及自身具有漫长海岸线及丰富的旅游资源,三亚应该抓住机遇充分发挥邮轮旅游优势,积极发展邮轮旅游及相关产业链。本文运用运用PEST分析法,通过政治、经济、社会和技术四个方面的因素对三亚邮轮旅游市场进行深入分析,发现目前三亚邮轮旅游市场存在的问题,有针对性的对三亚邮轮旅游市场拓展提出建议:加大宣传推广邮轮旅游、邮轮旅游安全大揭秘、邮轮专业人才培养、依托海上丝路开发邮轮新航线、丰富岸上观光线路等。
Cruise tourism is an important part of the marine economy. International cruise tourism has developed rapidly and its focus has shifted to the Asia Pacific region. China has gradually become the focus of world cruise market. Faced with the important strategic opportunities for development along the Belt and Road as well as its long coastline and rich tourism resources, Sanya should seize the opportunity to give full play to the advantages of cruise tourism and actively develop cruise tourism and related industrial chains. This article uses PEST analysis method to analyze the Sanya cruise tourism market through political, economic, social and technical factors and finds out the problems in Sanya cruise tourism market at present. It puts forward some suggestions to the Sanya cruise tourism market expansion Suggestions: increase publicity and promotion of cruise tourism, cruise tourism safety big secret, cruise professional training, relying on the sea line to develop a new liner cruise line, enrich the shore sightseeing lines.