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随着信息技术发展水平的不断提高,各种新媒体逐渐涌现出来,不仅为我国新闻媒体事业造成了很大的冲击,而且还在很大程度上转变了电视新闻报道的叙事方式,需要电视新闻媒体迎合时代发展的趋势,正确认识新媒体语境,选择一种能够适应新媒体环境特点的叙事方式,提升电视媒体的竞争优势,寻求自身的可持续健康发展。基于此,本文通过对新媒体给电视新闻叙事形式带来的冲击进行分析探究,并相应的提出新媒体语境下电视新闻媒体叙事形式的转变。
With the continuous improvement of the development of information technology, various kinds of new media gradually emerge, which not only caused a great impact on the cause of our news media, but also largely changed the narrative mode of the television news report, and required the television news The media cater to the development trend of the times, correctly understand the context of new media, choose a narrative mode that can adapt to the characteristics of new media environment, enhance the competitive advantage of television media and seek for its own sustainable and healthy development. Based on this, this paper analyzes the impact of the new media on the narrative form of television news, and proposes the change of the narrative form of television news media under the new media context.