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随着中国的顺利入世以及电视市场化改革的日趋深入,电视媒体的经营角色正逐渐发生根本性转变,具体体现先由原来的既是生产者又是经营者的双重身份逐渐向以经营者为主或者单纯的经营者的单一身份过渡。这一转变预示着中国电视媒体的经营开始从生产时代向营销时代迈进。
With China’s smooth accession to the WTO and the deepening of TV market reform, the operating role of television media is gradually undergoing a fundamental shift. The concrete manifestation is that the dual identities of both producers and managers are gradually becoming more operator-oriented Or a single operator’s single identity transition. This shift indicates that the operation of China’s television media has started to move from the manufacturing era to the marketing era.