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麦当劳作为全球最大快餐公司,在全球范围里得到青睐,作为一种快餐,创造了一种神话。本文通过选取土豆网63例麦当劳广告,从符号学角度分析麦当劳广告。
As the world’s largest fast food company, McDonald’s has gained worldwide popularity and created a myth as a fast food. This article through the selection of 63 cases of potato network McDonald’s ads, from a semiotic perspective of McDonald’s ads.