《丰田的秘密》是日本两个记者——若山富士雄和杉本忠明在丰田汽车工业公司创建四十周年前夕写出的。它自1977年6月初版以来,先后重印达十七次,一度为日本的畅销书之一。去年十月由北京出版社翻译出版。所谓“秘密”不过带有商业广告性质,耸人听闻而已。然而这两个记者深入采访,毕竟记述了丰田惨淡经营四十年,几经起伏变故终于获得成功的经验,值得一读。 Toyota Secrets was written on the eve of the 40th anniversary of the founding of Toyota Motor Corporation by two Japanese reporters, Fuso Tomoyuki and Sugimoto Sugimoto. It has been reprinted seventeen times since its first edition in June 1977 and was once one of Japan’s bestsellers. Last October by the Beijing Publishing House translated and published. The so-called “secret” but with the nature of commercial advertising, sensational it. However, these two reporters in-depth interviews, after all, described the Toyota bleak business for 40 years, after several ups and downs of the accident finally succeeded, it is worth reading.