电视谈话节目是由主持人、嘉宾或观众以演播室为基本谈话空间,围绕某一主题展开即兴讨论的一种节目形态。从世界范围看,它是一种几十年长盛不衰的节目形态。 辛迪加的成功范例 美国大部分广播电视谈话节目都采用辛迪加模式。节目制作者与专门的发行代理商签约。发行商协助制作公司筹措节目资金,并负责将节目卖给播出机构,有时也介入广告事宜。辛迪加式的市场推广是节目经费主要来源,更是制作者与发行者“赚钱”的途径。节目制作者可 TV talk show is a program form in which improvisational discussions are held on a certain topic by the host, guest or audience using the studio as the basic conversation space. From the world perspective, it is a form of ten years of enduring program. Sympathic Success Stories Most U.S. radio and television talk shows use the syndication model. Program makers and special distribution agents signed. The publisher assists the production company in raising funds for the program and is responsible for selling the program to the broadcasters and sometimes for advertising. Syndicate-style marketing is the main source of program funding, but also producers and distributors of “making money” approach. Programmakers can