简单得说,所谓窜货就是经销商以低于企业规定价格,把本该在A地销售的产品,投放到B地销售,同时扰乱B地产品正常销售的现象。作为一种常见的渠道冲突,企业必须仔细分析其成因并谋划对策,否则将给企业营销工作的正常开展带来巨大的负面影响。 To put it simply, the so-called “sell goods” means that dealers sell products that are supposed to be sold in place A at places lower than the prices stipulated by the company, and sell them to place B. At the same time, they disrupt the normal sales of products in area B. As a common channel conflict, companies must carefully analyze their causes and plan countermeasures, otherwise they will have a huge negative impact on the normal development of corporate marketing.