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在激烈竞争的时代,市场占有率的多少,往往决定着企业的成败。时至今日,具有远见的企业家,不但重视市场占有率,更重视站在全新角度开发市场。 利用嗜好开拓市场 米基是美国一名普普通通的钓鱼爱好者。有着20多年的钓鱼经验的他,决定从为钓鱼爱好者服务方面下手,开拓市场,他说:“身为过来人,我很明白一般并不富裕的钓鱼爱好者的苦处,太昂贵的钓鱼工具,只会减低他们的钓鱼兴趣,转而培养其它嗜好。”基于这种认识,米基开发了一些适宜耐用的鱼竿、鱼丝、鱼钓及盛鱼用的特制小桶,取得了事业的成功。
In the era of fierce competition, the market share often determines the success or failure of the company. Today, forward-thinking entrepreneurs not only attach importance to market share, but also pay more attention to developing new markets from a new perspective. Developing Markets with Hobbies Mickey is an ordinary American fishing enthusiast. With more than 20 years of fishing experience, he decided to start working for fishing enthusiasts and explore the market. He said, “As a person, I understand the hardships of fishing enthusiasts who are not generally wealthy, and too expensive fishing tools. It will only reduce their interest in fishing and develop other hobbies.” Based on this understanding, Mickey has developed a number of special kegs suitable for durable fishing rods, fish threads, fish catching and sashimi, and achieved a successful career. .