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随着信息技术和新媒体技术的飞速发展,自媒体作为一项新颖的信息传输模式,深受大学生喜爱,使大学生的生活发生了很大的改变,由原先的信息接收者变成了信息传播者,然而自媒体时代网络的开放性和传播性也引发了一些问题,大学生接收的信息良莠不齐,网络色情、暴力现象频发,这给大学生思想政治教育带来新的挑战,针对这一现象,本文围绕自媒体自身特点,探讨自媒体时代大学生思想政治教育(以下简称“思政教育”)创新的有效策略。
With the rapid development of information technology and new media technologies, self-media, as a novel mode of information transmission, has been favored by undergraduates and has greatly changed the life of college students from the original information receiver to the information dissemination However, since the opening up and dissemination of the Internet in the media age, some problems have also arisen. The information received by college students varies greatly and the network pornography and violence are frequent. This brings new challenges to the ideological and political education of college students. In response to this phenomenon, This paper focuses on the characteristics of the media and probes into the effective strategies for the innovation of ideological and political education (hereinafter referred to as “ideological and political education”) of college students in the media age.