回顾电视发展的历程，以往频道比较少，观众不存在太多的选择性。电视是皇帝的女儿，不愁观众看不看。但随着卫星技术和有线技术（特别是光缆技术）的发展，可供观众选择的频道越来越多。在这种情况下，如何突出自己的频道，赢得观众，赢得收视率，成为传媒人士最大的挑战... Recalling the course of television development, the previous channel is relatively small, the audience does not exist too much selectivity. TV is the emperor’s daughter, do not worry about the audience to see. However, with the development of satellite technology and wired technology (especially fiber optic cable technology), more and more channels are available for viewer selection. Under such circumstances, how to highlight their own channels, win audiences and win ratings has become the biggest challenge for media professionals ...