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数字化和移动互联网正在感染所有的行业和所有的人,谁也不能例外。企业因此获得了更多了解客户的渠道,同时,用户也拥有了越来越大的话语权,他们不仅仅影响企业的产品生产与服务模式,也不断的渗入企业组织运营与战略制定过程。企业高管们需要重新定义组织、战略和投资方面与客户的互动方式,从而激活客户主导型企业。企业该如何进化成为“客户主导的企业”?以下三个元素不可少。把客户变成“终身客户”。“在《2013年IBM全球企业高管调研报告》中我们看到,企业高管们预见组
Digital and mobile Internet are infecting all industries and all people, no one can be the exception. As a result, enterprises gain more understanding of customers’ channels. At the same time, users also have a growing voice. They not only affect the enterprise’s product and service model, but also continuously infiltrate the operation and strategy of the enterprise organization. Executives need to redefine how customers, organizations, strategies and investments interact with their customers to activate customer-led businesses. How can a company evolve into a ”customer-led company?“? The following three elements are essential. Turn customers into ”lifelong customers.“ ”In the“ 2013 IBM Global Business Executives Research Report ”we see that business executives foresee group