名牌战略是市场经济的产物。现代市场经济的发展，已经完全打破了国家、地区与民族的界限，可口可乐、IBM、索尼等名牌无孔不入地走遍了全世界，占领了过去坚船利炮曾占领和企图占领的广大市场。目前，国外一些实力雄厚的跨国公司都把占领中国市场作为对世纪发展的主要战略目标 Brand strategy is the product of a market economy. The development of modern market economy has completely broken the boundaries of the country, region and nation. Famous brands such as Coca-Cola, IBM, and Sony have travelled all over the world, occupying the vast market that had been occupied and attempted to occupy. At present, some foreign multinational corporations have taken the occupation of the Chinese market as the main strategic goal for the development of the century.