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2005年度中国地板业最热门的三个词:“彭鸿斌”、“柯诺”、“知识产权”。的确,作为“圣象”创始人之一的彭鸿斌率领全球地板大鳄“柯诺”的高调复出,以及他一手策划的诸如“EO商标事件”、“莱茵阳光6000万中标央视黄金时段广告事件”、“地板煮汤事件”每一个动作都牵动着中国地板人的神经。在这些倍受争议的事件背后,到底策划者有过怎样的思考,为此本刊于2005年12月28日在北京重庆饭店对柯诺(中国)总裁彭鸿斌进行了长达3小时的专访。采访中,彭鸿斌的手机一直很繁忙,但最终仍然完满结束。
2005 China’s flooring industry’s most popular three words: “Peng Hongbin”, “Connaught”, “intellectual property.” Indeed, as one of the founders of “Elephant” Peng Hongbin led the global floor predators “Kenuo” a high profile comeback, as well as his hand-curated such as “EO trademark incident”, “Rhine sun 60 million winning CCTV prime time commercials” , “Floor soup incident” every move affects the floor of the Chinese people’s nerves. Behind these controversial events, in the end the planners have been thinking, this magazine on December 28, 2005 at the Chongqing Hotel in Beijing Corning (China) President Peng Hongbin conducted a 3-hour interview. During the interview, Peng Hongbin’s mobile phone was always busy, but in the end it was still over.