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媒体融合已成为时代发展的必然趋势,互联网思维在节目策划中逐步显现。2015年9月1日,由中国网络电视台打造、有10096名华人自发参与、以3D虚拟技术制作的大型众筹节目《黄河大合唱》在全球发布。这一以“纪念抗战胜利70周年”为主题的具有鲜明互联网特色的音乐作品,在海内外引起了强烈反响,掀起了现象级传播风暴。万众演绎的《黄河大合唱》运用互联网思维及电视手段相结合的方式,开启了媒体融合发展的又一新尝试。本文从网络众筹节目入手,围绕“理念重塑”“创新再造”“无限平台”“立体联动”等关键词,多角度探析媒体融合之道。
Media convergence has become the inevitable trend of the development of the times, Internet thinking gradually show in the program planning. On September 1, 2015, it was built by a Chinese online television station with a spontaneous participation of 10,096 Chinese. The large-scale crowdfunding program “Yellow River Chorus” produced by 3D virtual technology was released globally. This musical work with distinctive Internet features with the theme of “Seventieth Anniversary of the Victory of Anti-Japanese War” has aroused strong repercussions both at home and abroad, setting off a storm of phenomenological-level dissemination. The interpretation of the “Yellow River Chorus” using Internet thinking and television means a combination of open media integration and development of another new attempt. This article starts with the Internet Crowdfunding Program and probes into the media convergence from many perspectives, focusing on such key words as “Remodeling”, “Innovation and Re-creation”, “Infinite Platform” and “Stereoscopic Linkage”.