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在零售市场竞争日益激烈、消费者需求变化趋势多样化的背景下,现有的百货企业为了谋求生存和发展就必须站在战略的高度考虑问题,不断地创新以适应迅速变化的环境。百货企业应当根据外部环境和内部条件,对各种可能的战略方向的可行性做出合理的决策。因此,必须构造一个百货企业发展的战略模型并对其适用性进行分析和评价。
Under the background of increasingly fierce retail market competition and diversified consumer demand trends, the existing department store enterprises must consider the issue of strategy in order to survive and develop, and constantly innovate to adapt to the rapidly changing environment. The department store enterprises should make reasonable decisions on the feasibility of various possible strategic directions according to the external environment and internal conditions. Therefore, it is necessary to construct a strategic model for the development of department stores and analyze and evaluate its applicability.