由于可接触媒体形式相对较少,占着地利优势的本地电视媒体,在二、三级市场的逐鹿中作用无可替代。相比一级市场,二、三级市场虽然每个个体的市场容量不是特别的巨大,但小也有小的特点,二、三级市场也具有自身的特点和优势。尤其表现在电视媒体的消费模式上,其对企业、对电视媒体更是具有十分重要的意义。一是市场容量庞大。与一级市场相比,这些二、三级市场所属的县市其单个的市 Due to the relatively small number of accessible media formats and the advantageous local television media, there is no substitute for playing games in the secondary and tertiary markets. Compared to the primary market, the secondary and tertiary markets, although each individual’s market capacity is not particularly large, but small also have small features, secondary and tertiary markets also have their own characteristics and advantages. Especially in the consumption mode of television media, it is of great significance to enterprises and to the television media. First, the huge market capacity. Compared with the primary market, these secondary and tertiary markets belong to the cities and counties of its single city