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2003年,一场突如其来的SARS疫情改变了人们正常的经济生活和工作,在这场没有硝烟的战场中,电信运营企业在保证日常通信安全畅通的同时,与各个行业通力合作,发展多种电信增值业务。由此,引发对电信增值业务项目管理的一系列启示:电信运营商如何对电信增值业务进行管理——按项目管理方式进行,电信增值业务项目选择的重要因素——企业的发展战略等,电信增值业务项目成功的关键——拉长延伸的产业链及合作共赢的商业模式。
In 2003, a sudden outbreak of SARS changed people’s normal economic life and work. In this battlefield where there is no smoke, telecom operators, while ensuring the smooth and steady flow of daily communications, have cooperated with various industries to develop various telecommunications Value-added business. As a result, a series of enlightenment on telecom value-added service project management are enlightened: how telecom operators manage telecom value-added service-project management mode, telecom value-added business project selection important factor-enterprise’s development strategy, telecom Value-added business project the key to success - extend the extension of the industrial chain and win-win cooperation in the business model.