1.“小众”至上。品牌管理者需要了解“小众”市场,未来有价值的品牌将会产生在这些消费者社群当中。2.内容为王。要想有效传播,必须在内容上下功夫。3.互惠共赢。企业需要从品牌建设和经营当中获得盈利。买卖双方之间必须建立起互惠的关系,品牌建设的目标即是互惠共赢。4.适应文化。在全球化的市场格局当中,文化更是品牌制胜的关 1. “niche ” supremacy. Brand managers need to understand the “niche” market, the future of valuable brands will be generated in these consumer communities. 2 content is king. In order to spread effectively, we must work hard on the content. 3. Mutual benefit and win-win situation. Businesses need to profit from brand building and operations. The buyers and sellers must establish reciprocal relations between them, and the goal of brand building is mutual benefit and win-win. Adapt to culture. Among the globalization of the market, culture is the key to winning the brand