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跨国公司进行对外直接投资有两种方式,即跨国并购和新建投资。跨国公司应选择哪种进入方式,关键要看哪种方式可以使其实现收益最大化。本文从规模经济和市场集中度两个影响因素来研究,运用博弈论的相关知识建立简单模型来分析跨国公司市场进入模式的选择行为,同时为跨国公司的决策提供了合理的依据。
There are two ways for multinational corporations to invest in foreign direct investment: cross-border M & A and new investment. Which way multinational companies should choose to enter, the key depends on which way can make it realize the maximization of income. Based on the two factors of scale economy and market concentration, this paper uses game theory to establish a simple model to analyze the choice of TNC market entry mode, and provides a reasonable basis for MNC decision-making.