一、问题的提出：实施名牌战略的必要与紧迫由于种种似乎可以理解的原因，中国的经济参与世界经济大循环仅仅是最近十来年间才逐渐开始的事情。在总体上，中国企业的整体素质大大落后于发达国家，现代名牌理论及其名牌战略的实践，则是中国经济界和企业界共同面对的新课题... I. The Proposal of the Problem: Necessity and Urgency of Implementing a Brand-name Strategy Due to various reasons that seem to be understandable, China’s economic participation in the global economic cycle is only a matter that has gradually begun in the last decade or so. On the whole, the overall quality of Chinese companies lags far behind that of developed countries. The practice of modern brand name theory and its famous brand strategy is a new topic faced by the Chinese economy and the business community.