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跨文化传播研究是传播学研究近年来十分活跃的一个分支，也是对改革开放中的我国新闻传播业具有重要实践意义的一项研究。本文首先明确了文化和跨文化传播的概念，分析了跨文化传播中差异存在的客观必然性及其在传播中的表现，并对差异的属性与存在原因进行了从语言到文化的纵向探讨，在此基础上提出了在跨文化传播中认识差异、尊重差异及弥补和变通差异以取得良好传播效果的因应对策。
Intercultural communication research is a very active branch of communication studies in recent years, and is also a study of the important practical significance of China’s news media in the process of reform and opening up. This article first clarifies the concept of culture and intercultural communication, analyzes the objective inevitability of the difference in intercultural communication and its performance in communication, and makes a longitudinal discussion of the nature and reasons of the difference from language to culture. Based on this, we put forward countermeasures to recognize differences, respect differences and make up for differences in order to achieve good results in intercultural communication.