现如今,如果哪个广告主还看不到数字营销的力量,哪个广告公司还完全沉迷于传统媒体上的广告投放,完全不涉足数字营销,那真要被这个时代所抛弃,即使是只关注传统互联网媒体上硬广、软文这样简单的广告形式,其效果也会被大打折扣。随着互联网媒体的高速发展,不管是从数据调研公司出具的报告,还是从广告界传来的声音,大家都一致认为广告的未来在互联网世界。据IDC6月份发布的《全球及美国互联网广告市场预测与分析》数据显示,今年美国互联网广告开支将有史以来第一次超过平面广告,并预测美国的互联 Nowadays, if any advertisers can not see the power of digital marketing, and which advertising company is completely addicted to the advertising of traditional media and does not get involved in digital marketing at all, it will really be discarded by this era even if it focuses on the traditional Internet media hard wide, soft text such a simple form of advertising, the effect will be greatly reduced. With the rapid development of Internet media, whether from reports issued by data research companies or from the advertising industry, we all agree that the future of advertising is in the Internet world. According to IDC’s “Global and US Internet Advertising Market Forecast and Analysis” released in June, the U.S. Internet advertising spending will exceed print advertising for the first time this year and predict the U.S. Internet