作为家电的代理商,一定要有充足的资本、战略的眼光、规模优势和严谨的内部管理。 广东是一个制造业和商业发达的地区,代理商的竞争激烈,因此想生存和发展一定要具有战略的眼光。广州这样的城市,在产品销售上却与深圳等地区有着很大的区别,尤其是对价格的敏感度程度上,广州人在消费上更加注重产品的价格,其次才是品牌,但是在价格相差无几的情况下,又要看品牌。因此广新电器在选择品牌时,讲求战略,即要与大品牌合作为主;又要在具体的市场操作手法上讲求技巧,即选择有价格竞争力的产品。品牌运作是存在一定风险的,既有竞争中的生存风险,又有品牌对于当地市场的适应性,北方的品牌到了南方市场不一定有好的效果,因此供应商 As an agent of home appliances, there must be sufficient capital, strategic vision, scale advantages and strict internal management. Guangdong is a well-developed manufacturing and commercial area where agents are highly competitive. Therefore, we must have a strategic vision to survive and develop. Guangzhou, such as the city, but with the sale of products in Shenzhen and other regions have a very different, especially the sensitivity of the price level, Guangzhou people pay more attention to product prices, followed by the brand, but the price difference Few cases, but also look at the brand. Therefore, when choosing a brand, Guangxin Electric emphasizes on its strategy that it mainly cooperates with big brands. On the other hand, it emphasizes on techniques in specific market operations, that is, selecting products with price competitiveness. Brand operation is a certain risk, both the survival risk of competition, as well as the adaptability of the brand for the local market, the north of the brand to the South market may not have good results, so the supplier