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在新经济背景下，企业运用大规模直接定制战略来满足顾客的需求。一般情况下，企业是以大规模生产模式进行生产，企业生产中的成本将随着产品的多样化而成指数上升 ,企业面临着要解决生产中的“大规模”和顾客“直接定制”带来的产品多样化及其如何降低产品“多样化”的成本问题。同时，由于互联网的发展 ,经济组织结构趋向薄平化，“产销见面”使中间层次失去了存在的必要性 ,为企业面向顾客的直接定制模式的产生创造了条件。
In the new economy, enterprises use large-scale direct customization strategy to meet customer needs. Under normal circumstances, enterprises are producing in a large-scale mode of production. The cost of production in an enterprise will rise exponentially with the diversification of products. Enterprises are facing the problem of “large-scale” production and “direct customization” of customers Diversification of products and how to reduce the cost of “diversification” of products. At the same time, due to the development of the Internet, the structure of economic organizations tends to be thin and flat, and the “production and sales meeting” has made it unnecessary for the middle level to exist and created the conditions for the direct customization of customers facing customers.