随着行业发展,专卖店的经营这两年也发生了新的变化。实际上,这种变化和行业性质、品牌要求有关,而在经营方式上改变的灵感更多来源于互联网。专卖店、尤其是自营专卖店,在今天的渠道结构中扮演着重要角色。今年上半年,J总以净水专卖店为核心,几乎每个月都有活动推出,而效果最好的,是五一举办的一场“寻人”活动。 With the development of the industry, store management in the past two years have also undergone new changes. In fact, this change is related to the nature of the industry and brand requirements, and the inspiration for changing the mode of operation is more derived from the Internet. Specialty stores, especially self-owned stores, play an important role in today’s channel structure. In the first half of this year, J always focused on water purification stores. Activities were launched almost every month, and the best effect was the “tracing” campaign organized by May Day.