明确市场定位 万科对物业管理的定位,源于万科集团前身做贸易时受SONY公司售后服务的启发。当时万科与索尼公司接触时,索尼公司已在中国包括广州建立了7个售后维修站。为了促销,万科提出在深圳再建一个维修站,费用由万科承担。索尼公司回复:“再建一个没问题,但如果要打索尼的牌子,维修站里必须有两名在索尼经过一年培训的工程师。万科可以有两种选择:第一,选派两名工程师到索尼培训一年;第 Clear positioning of the market Vanke property management positioning, from the predecessor of Vanke Group to do business by the SONY company after-sales service inspired. At that time, when Vanke contacted Sony, Sony had established seven after-sales service stations in China, including Guangzhou. In order to promote, Vanke proposed to build a repair station in Shenzhen, the cost borne by the Vanke. Sony responded: "There’s no problem with building one, but if you want to play a Sony brand, there are two engineers who have been trained for one year in Sony at the repair station. Vanke can have two options: first, send two engineers to Sony Training for one year;