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我国加入世贸组织势必对国内商业带来前所未有的影响,既为国内商业带来了良好的发展机遇,也将在短期内形成一定的冲击。国内商业企业应以入世为契机,发展大商业、参与大流通,开展外向型经营,更新营销观念、熟悉国际惯例、掌握国际营销策略,并通过采取树立以国际市场为导向的新流通观,加快培养一批高素质的商业人才等对策迎接“入世”挑战。
China’s accession to the WTO is bound to have an unprecedented impact on domestic commerce. This not only brings about good opportunities for the development of domestic commerce, but also will create a certain impact in the short term. Domestic commercial enterprises should take WTO as an opportunity to develop large-scale businesses, participate in major circulation, conduct outward-oriented operations, update marketing concepts, be familiar with international practices and master international marketing strategies. Accelerate the adoption of a new liquidity perspective oriented by the international market Train a group of high-quality business personnel and other measures to meet the “WTO accession” challenge.