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随着世界经济文化的发展与交融,各个民族对于本土文化和本地域的文化越来越重视,中国也不例外,随着现代设计思维的发展,运用不同国家本民族的传统民间美术进行平面设计的创作也成为一种趋势。中国传统民间美术来扎根于民间,经过几千年的发展也成为中国传统文化的重要组成部分。在平面设计中应用中国传统民间美术元素独有的文化内涵以及色彩造型元素也是本文的研究重点,这样才能更好地将传统与现代结合起来,形成有本民族特色的现代平面设计。
With the development and blending of the world’s economy and culture, all ethnic groups pay more and more attention to the local culture and the local culture. China is no exception. With the development of modern design thinking, the use of traditional folk art of different countries and their nationalities for graphic design The creation has also become a trend. Traditional Chinese folk arts have taken root in the private sector. After several thousand years of development, they have also become an important part of Chinese traditional culture. Applying the unique cultural connotation and color modeling elements of traditional Chinese folk art elements in graphic design is also the focus of this article so that we can better combine the traditional and the modern one to form a modern graphic design with unique national characteristics.